brandflakesforbreakfast: myspace mania

Friday, March 31, 2006

myspace mania

Non-stop hype around MySpace. First, Micro Persuasion shares some amazing statistics:

MySpace is the second largest destination on the web, by page views
It splits 50.2% male, 49.8% female
They reach more men online than ESPN.com. They reach more females online than iVillage.
The primary age demo is 16-34

On the other side of the fence, Publishing 2.0 questions the alleged advertising revenue model. But who cares how long the party lasts? If your brand is important to this audience, get on board and be a part of the action.

posted by darryl ohrt @ 7:22 AM 0 comments

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