Non-stop hype around MySpace. First,
Micro Persuasion shares some amazing statistics:
- MySpace is the second largest destination on the web, by page views
- It splits 50.2% male, 49.8% female
- They reach more men online than ESPN.com. They reach more females online than iVillage.
- The primary age demo is 16-34
On the other side of the fence,
Publishing 2.0 questions the alleged advertising revenue model. But who cares how long the party lasts? If your brand is important to this audience, get on board and be a part of the action.
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