meth campaign rocks

Kudos to tech billionaire Thomas Siebel, who has funded a disturbing yet effective campaign and non-profit group, titled the Montana Meth Project.

The campaign is the work of San Francisco's Venables Bell & Partners, and it's breathtaking. Or maybe breath-sucking would be more appropriate. Stop you in your tracks disturbing - and it's working.

It's incredibly brave of Mr. Siebel to stand behind this campaign - as many people in his position wimp out when it actually comes to approving creative of this nature. He's not only paid for it, and stood behind it, but he's attempting to get additional funding to sustain it for years. Way to go. From Adfreak

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