John Jantsch over at Duct Tape Marketing has an excellent position on how Marshall McLuhan's infamous quote "the medium is the message" (written in 1964) relates to the blogging phenomenon. An excerpt from his piece, which was used as part of a workshop he gave at the Kansas City Chapter of the PRSA:
"Blogs were not created to be the next great marketing tool but, over time, people realized that they liked what they could do with blogs and as more and more people used them and built tools to extend the way they were used, the character of the message that businesses were sending changed forever.
The marketing message is now a conversation instead of an ad."
Excellent thinking. I can see my old college professors smiling.
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