mary woodbridge to climb everest



Spillmann/Felser/Leo Burnett started the Mary Woodbridge viral campaign for Mammut in December of 2005. And it's been a huge success. Ad-Rag has an outstanding overview of the campaign, that included print ads, help wanted ads, brochures and more.

You must visit the campaign's site, where you'll see how Mary Woodbridge, an 85 year old woman, plans to climb Everest. With her dog Daisy. Because she has a Mammut jacket. Hilarious site - be sure to watch the video clips.

No comments:

Now your brand news diet is chockfull of tasty tales of Customer Experiences (CX). Served-fresh every morning for your daily recommended dose of marketing inspirations. Never sugar coated. May contain nuts. Archives | Look back at these past bites