mary woodbridge to climb everest

Spillmann/Felser/Leo Burnett started the Mary Woodbridge viral campaign for Mammut in December of 2005. And it's been a huge success. Ad-Rag has an outstanding overview of the campaign, that included print ads, help wanted ads, brochures and more.

You must visit the campaign's site, where you'll see how Mary Woodbridge, an 85 year old woman, plans to climb Everest. With her dog Daisy. Because she has a Mammut jacket. Hilarious site - be sure to watch the video clips.

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