marketingsherpa viral marketing report
Here's a must read for any marketing or brand management peeps. MarketingSherpa's Special Report on Viral Marketing 2006. The report includes benchmark data, practical tips average campaign costs and tacticts used.
Some great info here, like the chart above, that shows what works in viral. According to the survey, microsites leads the bunch, followed closely by video clips.
posted by darryl ohrt @ 8:43 AM
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