fashion? (What did you think?) At our agency, we're producing more microsites than ever before. But nothing compared to Hilton's agency. Hilton just took microsites to another level entirely - they've created microsites that appeal to each of their different market segments. Sites for government employees, wedding planners, Olympic sports organizations and others.
"We have reached the point where about 15 percent of bookings are coming through our Web sites and we're getting loyal HHonors [loyalty program] customers, who are the easy group to influence to book online," says Bala Subramanian, senior VP of distribution and brand integration for Hilton Hotels, in the Clickz article.
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