five million down the drain

Adage reports on the Dr. Pepper campaign that was produced, but will never air. They spent $5 million producing the "mashup" spots, which feature music from Kiss, Will Smith, EMP and Cyndi Lauper.

The spots mashed up music, to illustrate how Dr. Pepper is mashed from 23 flavors. But now, according to a spokesperson, "we've had some different stategies that changed." Thats five million. Only to be featured on BrandFlakes. What a waste.


Anonymous said...

so where can i listen to the song or download it?

darryl ohrt said...

If you click through to the AdAge article, there are clips where you can view the spots, soundtracks and all.

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