college kids aren't as cool as you think.

This is a couple of days old, but still worthwhile. Ethan Kaplan spoke at the University of Califronia recently, and through a completely informal, unscientific poll of college kids, determines, amongst other things that:

* About 1/3 had a MySpace profile.
* Roughly 90% had FaceBook profiles.
* Five people, all guys had heard of digg
* No one had heard of BoingBoing, Delicious, memorandum or NewsVine.
* About 15 had the Arctic Monkeys CD. None had paid for it
* Only a few had actually bought music in the last month
* About 20 had heard about the Sony DRM scandal

Have they not had their BrandFlakes?

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