volkswagen stuff on ebay

Some of the best internet campaigns are completely integrated. They include media and "events" online that you wouldn't normally expect - yet take advantage of every brand opportunity possible.

The new VW campaign from the dudes at Crispin is an excellent example. The new GTI ads have hit and now AdLand reports that limited edition versions of the prop "FAST" from the spots are on sale at eBay. That's a great example of using all of the media tools available to you. And creating buzz. And getting bloggers to devote time to you. Nice job, Crispin.

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