Truckers are pissed at Coke - and want them to pull their Superbowl ad for Full Throttle (Free registration required to see article - or email me, and I'll send you a copy)
Says some trucker: “It’s taking every negative stereotype about the trucking industry and using it to sell a product. It totally ignores the trucking industry and the 3 million drivers who do their job safely every day." Personally, I'm more worried about the ugly package design. But that's just me.
Maybe they should all just sit down and enjoy the other "new" Coke energy product - Tab - which has a beautiful new package design, and ad campaign to match. Perhaps a can of Tab might make everyone relax. In an energy drink kind of way.
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