life takes visa



The new Life Takes Visa campaign has officially launched, and with it of course, the official Life Takes Visa website. I was waiting to hate this site - because I still think the brand statement sucks - but I have to admit, I'm loving the site design. Very creative.

It's their first new brand campaign in two decades, so I guess we'll cut them some slack on the brand statement - or we'll just accept it because you know they'll spend billions pounding it into our heads. Thanks Tally!

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