lexus gives nanos to clients
Here's a brilliant customer service move. People who purchased the Lexus IS250 AWD model last month, but were forced to wait for delivery due to a recall, each received 2GB iPod Nanos as gifts.
That's a few hundred bucks from Lexus, and customer loyalty worth thousands. Maybe hundreds of thousands. Now, happy customers are telling their friends - and - people are blogging about it. That's true customer appreciation and brand building.
posted by darryl ohrt @ 7:19 AM
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