lexus gives nanos to clients

Here's a brilliant customer service move. People who purchased the Lexus IS250 AWD model last month, but were forced to wait for delivery due to a recall, each received 2GB iPod Nanos as gifts.

That's a few hundred bucks from Lexus, and customer loyalty worth thousands. Maybe hundreds of thousands. Now, happy customers are telling their friends - and - people are blogging about it. That's true customer appreciation and brand building.