
This outstanding essay by Andreas Pfeiffer points out that product features don't matter. It's the overall user experience that's important. iPod being the perfect example - "as the iPod abundantly shows, user experience (along with a strong brand, and clever marketing) is much more important for the success of a device then technical specifications."
He also highlights ten fundamental rules for the age of user experience technology. My favorite rule:
10) Less is difficult, that's why less is more
Let's face it: it's usually harder to do simple things exceedingly well, than to just pile up features. The 80/20 rule applies here too: do well what 80 percent of your users do all the time, and you create a good user experience.
Excellent read. Related (kind of), watch this interview with Alex Bogusky - who explains that the brand is more important than ever. Every product is great. No product is really better than another. It's the brand that differentiates. Brands are people. Cool.
No comments:
Post a Comment