don't hire us to do your blog

Adrants and GapingVoid make an excellent point about the new Guinness blog. It's a decent blog because it was not done by their ad agency. It's written by the Guinness marketing crew.

This is great advice if you're thinking of starting a company blog. Devote in-house resources to writing. Authenticity will show. So hire us to design your blog. But have your marketing geek write it. Dave says: "mmmmm. Guinness."

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