are you ready for a blog crisis?

My previous post about Lexus shows the value of the blogosphere, and how it can spread news about your brand. Good news and bad news.

Writes Steve Rubel: "Every company - and I mean every - must have a plan for how they will handle a blog crisis. Increasingly, many firms should have a blogging policy too. The larger and more distributed your customer base and workforce are, the more critical this becomes."

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