superbowl virals kickoff



Or, I guess we mean "the big game" virals have started. White Castle has created an online effort that suggests we all take the Monday after the game off. They even supply handy excuses to give your boss:
  • I’ve got a 360-degree fever
  • I think I ruptured a kidney. Maybe all three of ‘em.
  • I’m still trying to figure out what the halftime commercials mean.
Not the most impressive online viral - but one of the first to market - so it will definitely get them some good mileage.

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