the postal service - we didn't know about apple ad



You might have already seen all of the hoopla over the new Apple ad. It all started when bloggers reported on how similar the new Apple ad is to a music video by the band The Postal Service. There's even a side by side comparison of the two. Lots of blog entries ensued. And it turns out that Apple (or their agency) hired the Director for the Postal Service music video to produce the Apple spot. Mystery solved, kind of.

Well now, the band is speaking up. Ben Gibbard, from The Postal Service says "we did not approve this commercialization and are extremely dissappointed with both parties that this was executed without our consultation or consent."

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