Intel has launched a new logo and branding effort. They've retired their old logo, with the dangling "e", as well as the ubiquitous "intel inside" statement. They'll be shouting their new brand statement "leap ahead" at the CES show this week, while they announce two new brands - Viiv (rhymes with "alive") and Core. Viiv will be the product in your PC, and Core is the product expected to appear in Apple machines, and possibly other devices, (since it requires less power to run.) Expect much more shouting from the rooftops later this week at CES.
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