McDonald's has just launched a "me too" branding effort, to compete with Burger King's mascot campaign. In the new McDonald spots, people are shown interacting with the life size Ronald McDonald statues, found in their restaurants around the world. It's the battle of the plastic mascots.
How original. Way to differentiate. I imagine that they won't be using the photo above - or the countless others that litter the internet. (Adage article requires simple registration - you can email me if you want me to send you a copy - or use the new FireFox Bugmenot plugin.)
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