ladies and gentlemen...the whopperettes

Burger King will introduce the Whopperettes in a :60 second Super Bowl spot. The piece is inspired by 1930's musicals, and features girls dressed as burgers, flames, pickles, lettuce and tomatoes. They'll dance and sing the Have it Your Way jingle, in an over-the-top musical type of way.

But that's not all. The BK will compliment the ad with a host of online efforts, including iPod versions of the ad, and "extras" for Sprint subscribers who opt-in within 30 minutes of the ads airing.

Meanwhile, MCD's continues to follow, rather than lead.

1 comment:

Anonymous said...

Am I the only one that found this ad to be lame.

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