espn finds that people don't want to pay for ads

Big surprise - people don't want to pay $1.99 to watch a commercial. Duh.

ESPN experimented with iTunes, and sold (or attempted to sell) their infamous "This is Sports Center" spots. The spots are absolutely great - some of the best advertising in years - but would you really pay $1.99 to watch a :30 spot? MicroPersuation has the right idea - watch the preview for free, and you'll see the bulk of the spot.

Or go to the This is Sports Center site, and watch them online.

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