brand extractors



What if the Razr phone was killed by committees, or in a brainstorm, and never realized? Grant McCracken writes about Brand Extractors. Sounds a little like an evil dentist in a Steven King story - but this is actually a pretty cool proposition.

Brand Extractors could audit a company, and search for valid ideas that are left sitting in reports from consultants, buried in internal committee work, neglected on the lab bench, or ideas that have been taken up and let slip.

An excerpt:
If BusinessWeek is right to say that we now live in a creative economy, no corporation can afford to practice infanticide of this kind. Really good ideas must be identified, brought forward, and be allowed to find the light of day. Shareholder value depends upon it.

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