Jack Morton just completed a study of Generation Y (millenials, tweens & teens, choose your own handle) and discovered that they respond more favorably to event oriented marketing. More so than tv or even the internet.
Related, (sort of) another study finds that girls between the ages of 12 and 17 - use two media types simultaneously in greater numbers than do other age groups. They like to watch tv, read magazines and do other stuff while they're on the internet. It's nice to know that I exhibit behavior similar to a teen girl. That's one for the therapist.
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