starbucks red cups go for ride



Starbucks continues their red cup promotion (previously blogged here) with an outdoor campaign where people drive around with Starbucks cups glued to the roof of their car. If you stop them to point out the cup, they'll reply "thanks - and happy holidays from Starbucks." And then you feel like a dumbass for not seeing that you were just used as a pawn in a marketing stunt. From Adland.

No comments:

Now your brand news diet is chockfull of tasty tales of Customer Experiences (CX). Served-fresh every morning for your daily recommended dose of marketing inspirations. Never sugar coated. May contain nuts. Archives | Look back at these past bites