i have an idea

TAXI has just launched an interactive project to serve as an intellectual archive of creative work. Titled ihaveanidea, the site looks to be a great online resource for creatives. In their own words:

"It is our mission to serve the industry as a mechanism for communication, self-analysis and intellectual growth. We will document the world's creative community and disseminate this priceless knowledge to help it grow and flourish. We will ask questions, challenge the establishment and the norms, and make every possible effort to make add fuel to the industry we so passionately love."

There are two ads promoting the site, which you can preview here: Motel Room, and Grandma. Both ads will launch on ihaveanidea.org tomorrow morning.

Brendan, from ihaveanidea reports:
"One small note. In your post you mention that ihaveanidea is a project that Taxi recently launched, which is incorrect. ihaveanidea is actually an independent organization, founded by Ignacio Oreamuno who keeps it alive with the help of six others (editors, writers, PR, etc). The project launched a few years ago. Taxi has always been a big supporter and we recently teamed up with them to create these spots."

Thanks Brendan!

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