holiday promotions in full swing

Viral holiday promotions are all the rage - and Starbucks has just jumped on board, with a microsite titled The Red Cup. (OK, it's actually been on line since November.) The site supports a full-scale offline campaign as well. Work by Wieden + Kennedy

Target has started a RSS feed, for those that want to keep totally up to date on the latest sale items.

If you speak Polish, you can play with Coke's holiday microsite. The site features six advergames - but you have to reach a set score before you can play them all.

Josh Rubin over at CoolHunter has published his annual Gift Guide. Just in case you're shopping for someone who is cool.

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