Coca-Cola just announced a new global brand positioning, "Welcome to the Coke side of life." This campaign kicks off in March, and was produced by the Amsterdam office of Wieden + Kennedy. The "Coke Side" campaign supplants the nearly three-year-old "Real" positioning, which became "Make it real" this year for Coke Classic in the U.S.
They'll also launch Coca-Cola Blak, a coffee flavored coke (pictured above,) in January. In France.
President of Marketing Mary Minnick also said that the company would make a greater push into digital media to reach younger consumers.
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