shoe shine viral

I didn't realize that people outside of NYC even shined their shoes anymore. Don't they just throw them away and buy new ones? Perhaps that's the purpose behind this new online branding effort by Kiwi.

Think shoe polish isn't cool? Check out the site for Kiwi Express Shine Sponge. The site features Flash movies (the first one's actually pretty cool) and some nice design work. Proof for everyone that you don't have to be in the fashion or entertainment business to have a fun online brand presence. Shoe polish is cool.

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