pop-up blogs

Pop up blogs are the new black. Pop-up blogs are blogs that are created with an intentionally short life span. They're typically produced around a specific event.

Making the commitment to produce a regular blog for many companies can be daunting, but starting a short term blog is a more manageable feat. Even though it's a pop-up blog, you should keep it live indefinitely - says blog guru, Steve Rubel "We believe - when it's possible - that it's far better to leave the blog online, although be clear that it's designated for an event. The reason is Google. Why let all that Google Juice expire?"

We've produced a couple of pop-up blogs for our clients - and there's certainly been more discussion around the concept as of late. Keep it mind for your next big company event.

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