You've probably heard of Flash Mobs. Well, let me introduce you to Phone Swarms. The PhoneSwarm site posts a phone number of a different payphone each week. They show a pic of the phone, give you details about its location. Then you're on your own to reak phone havoc. This week, you can call people as they're getting off of the ferry in Sausolito California.

This would make for a fun consumer promotion, too. You could find strategically placed phones througout the US - post them all on a microsite, and then have people call them with a message. Randomly, people will answer, and give a prize to the caller. It's a viral promotion - spread through old-school technology - payphones. And of course, a well-designed microsite. Just an idea.

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