mcdonald's in coffee fight



This is humorous. On the really smart business move side - McDonald's has come to the realization that they need to provide good coffee. Just look at what it did for Dunkin Donuts. The problem is - they can't get all of the franchisees behind a single product. So the Northeast operators formed a partnership with Green Mountain Coffee Roasters, and created their own blend of coffee, under the Newman's Own brand name.

They launched an ad campaign (saw it on the TV yesterday), basically trumping the national chain, who had planned to launch a "premium blend" launch sometime in 2006.

Bottom line, it sounds like the franchisees in the Northeast hated the packaging of the new premium blend, and wanted something that would resonate with customers in the Northeast. Green Mountain and Newman's does that. Sounds like everyone in their organization needs to sit down, relax, and have a cup of tea.

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