experiential marketing

The two posters featured above use optical illusions to break away from the usually static world of print media (more detail poster 1, poster 2). The design engages it's audience and therefore becomes experiential. According Max Lenderman's blog Experience the Message, he expects "to see more of this technology being used in lifestyle magazines and OOH (out of home) media."

Lenderman's new experiential marketing book, titled Experience the Message, is due to hit stores November 22.

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