breaking the rules of billboard design

Wong Doody (yes, that's a real agency) threw rules out the window when they created a series of billboards in Los Angeles. Years ago, we created billboards for a radio station, and discovered the same thing as the crew at Wong Doody - the landscape is littered with boards featuring humongous radio station logos. As if drivers are going to see a giant logo, and immediately get the incentive to turn to the station.

So the crew at Wong took a different position. The billboard above would absolutely get your attention. And, if you're sitting in traffic, I'll bet you'd be intrigued enough to actually tune in the station. Very effective.

No comments:

Now your brand news diet is chockfull of tasty tales of Customer Experiences (CX). Served-fresh every morning for your daily recommended dose of marketing inspirations. Never sugar coated. May contain nuts. Archives | Look back at these past bites