Wong Doody (yes, that's a real agency) threw rules out the window when they created a series of billboards in Los Angeles. Years ago, we created billboards for a radio station, and discovered the same thing as the crew at Wong Doody - the landscape is littered with boards featuring humongous radio station logos. As if drivers are going to see a giant logo, and immediately get the incentive to turn to the station.
So the crew at Wong took a different position. The billboard above would absolutely get your attention. And, if you're sitting in traffic, I'll bet you'd be intrigued enough to actually tune in the station. Very effective.
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