apple 1984 ad

It's one of the classic case studies in nearly every Advertising 101 course in the U.S. Here's a nice behind the scenes story behind the infamous Apple 1984 ad. What you might not know - is that it almost never aired.

Great creative gets left on the floor everyday in our industry - and it takes leaders with foresight and a little bravery to take the chance and make things happen. Either that, or they blend in with the background. An excellent example of how committees aren't the best approval system for creative work.

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