absolut leaves the print world

Say goodbye to the back cover Absolut ads. Absolut just announced that they're shifting their ad expenditures towards the internet. They're actually not abandoning print, outdoor, or television, but internet work will now get the front seat. And their recent efforts have been quite successful. Wow. Who would have guessed that people who drink vodka use the internet too!


Jim Rhodes said...

It was weird to read this post. Why should I care about their ads? I don't get it.

Liza said...

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