virgin healthcare
Watch out health insurance industry. There's an awesome brand opportunity here, when you consider:
1. The general public considers themselves underserved by the insurance industry.
2. People today aren't brand loyal to their health insurance provider.
3. The health insurance industry has been providing services in roughly the same manner, seemingly forever.
So it should come as no surprise that brand superstar Richard Branson is about to shake everything up with virginlifecare. They'll apparently offer low premiums, and frequent flyer type rewards where members get credits for things like working out in a gym or buying running shoes!
Not everything that Mr. Branson has touched has turned to gold - but he undoubtedly understands the power of brand. If you work in the health insurance industry, it's time to start breaking some rules.
posted by darryl ohrt @ 8:27 AM
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