schwab animation

Have you seen the new Schwab television campaign, and wondered how they did that? Did you assume it was CG, because everything is today? Well, apparently the animation that has the industry buzzing was done by painting over the individual frames of film. Painstaking work, when you consider that there's about 900 frames for each 30 second spot. But the end result is worth it - and has the industry blogging about it. (And hopefully, investors investing).

No comments:

Now your brand news diet is chockfull of tasty tales of Customer Experiences (CX). Served-fresh every morning for your daily recommended dose of marketing inspirations. Never sugar coated. May contain nuts. Archives | Look back at these past bites