new rules of naming II

A few days ago, I blogged about Seth Godin's post on naming. IgorInternational has posted a point by point counterpoint - and it's really good reading.

One of the many valid points made in the post is that creating a name that's designed to grab the top spot on Google is acting a bit like the plumbing companies of yesteryear. You remember, the companies that were named AAAA Acme & Daughters Plumbing in an effort to be first in the yellow pages. We all know where that went.

Woohoo IgorInternational - both for some great insight on naming, and for taking on the business rock star, Seth Godin.

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