Car rental company Budget has launched a blog-based promotion where contestants can win part of $160,000 in prizes. The promotion melds the real world to the blogosphere with a treasure hunt.
The Up Your Budget blog features clues (like the photo above), each leading to hidden stickers, located in 16 cities across the U.S. Contestants can use the blog's clues to find the sticker, call the phone number on the sticker, and send photo evidence that they've actually located the sticker. Contestants can even submit clues, hints and sightings on the blog. Kudos to Budget for a completely original concept that's bound to get them loads of press, free coverage in the blogosphere, and build the brand image online. And I'll bet it cost a hell of a lot less than a television campaign.
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