picking a winning team

If you know me personally, you know that I don't follow team sports too closely. Actually, pretty much, not at all. So when it comes time to pick teams for March Madness, the Superbowl or other big sporting events, I base my decisions on brand equity. Which name sounds cooler? Who has a better logo? Couldn't a pirate kick a bear's ass? It's answers to questions like these that have earned me the losing position in most office betting pools.

There are other people like me. Sports logo experts Section 219 asked designers and marketing types to analyze thousands of sports team logos, and pick the best. The Yankees ended up on top. No comment.

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