marketing folk don't enjoy podcasts

Before you invest half of your marketing budget into podcasts for next year - confirm that your audience is actually listening. While they're immensely popular in many demographics, a recent study shows that people in our industry - marketing people and/or bloggers, generally don't have time to listen to marketing oriented podcasts. Typically, they'll only listen to a podcast after it's been raved about in the blogosphere first.

True to form, I do listen occassionally to podcasts - but there's a marketing/brand oriented podcast I've been meaning to listen to for some time now, and just haven't gotten around to it. Called Across The Sound, blog reports say that it's really good (so maybe you can check it out).

Separately - your kids are listening to podcasts. And be aware of what they're downloading. The newest trend....PORNOcasts.

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