The Wall Street Journal has followed a couple of entrepreneurs through their quest to get their product in Walmart stores.
We have a couple of clients that sell (or have sold) their products in Walmart, and have heard both praise and horror, dependent on the client, so we'll reserve judgement. This story offers some great insight into the process involved, and some great tips for brands that haven't yet cracked open the doors to America's retailer. From AdJab.
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