gap up, banana making films?



What a crazy gap world we live in. The Gap has just partially launched their new online retail site, after taking the old one down without explanation. Random visitors to Gap.com get to see the new site, others get the coming soon page - (just keep reloading until you luck your way in). On the other side of the Gap world, their sister brand Banana Republic just released this viral film titled Find the Art in the Everyday. It's a really nice piece - and completely unexpected for the B.A.N.A.N.A crew. From AdFreak.

UPDATE: If you really care, and want a sneak peek at the new Gap site (not worth the hype, IMO, here's a link to the working version.

No comments:

Now your brand news diet is chockfull of tasty tales of Customer Experiences (CX). Served-fresh every morning for your daily recommended dose of marketing inspirations. Never sugar coated. May contain nuts. Archives | Look back at these past bites