the future of television

There's a wonderful article on Wired about ESPN - and how they're mixing it all up in tvland. Here's an excerpt:

Television is slowly going digital, and sooner or later, like phone calls, it will be transmitted in the form of data packets, using Internet protocol. With IPTV, everything can be delivered on demand, from last night's Fear Factor to a Friends episode from the late '90s. If everything is on demand, channels won't mean much; people will navigate by searching. Which means the value of any network, be it broadcast or cable, will depend more on the power of its brand than its place on the dial.

The article reports on ESPN's new deal for Monday Night Football - and how they see it as so much more than a television show. They plan for a total crosss-platform media frenzy. And that's the future of media.

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