walmart kills that annoying flying smiley face

Walmart's new campaign can be credited to a new Chief Marketing Officer - and it's a brand new look for Walmart. No more silly smiley head "rollback man", flying through the store knocking down prices (now if we could just kill the Snuggles bear, it would be safe to watch TV again). Many people are comparing the campaign to Targets's campaigns - which isn't a huge surprise, since John Fleming, Walmart's new Chief Marketing officer spent more than a decade at the red and white competitor. Personally, I fail to see the similarity to the Target creative. But different for Walmart? Absolutely.