great idea for next year's company picnic

How about a game of chili twister? Or chili slip n' slide? People love to cover themselves with chili. Or at least they do in the new viral promotion for Southeastern restaurant chain Krystal. While this is a funny and creative viral campaign, I'm not convinced it's doing much for the brand image. Does the pic above make you think "mmmmm I could go for some Krystal chili right about now"?

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