It's always painful to see advertising that's completely inappropriate. Not that we haven't had a couple "misses" over the years - but at least we try to perform preliminary "research and discovery," to learn about our client's business, industry, and target audience - well before we start designing a campaign.
It appears that the person who put together this banner campaign for the National Guard, did so with their eyes closed. Doesn't look like they have performed any research - or have even used common sense. Yikes.
Who's the audience here? What's the expected action? What brand image does this represent for the National Guard? Simple questions that apparently weren't asked. Or answered. Ok, I'm done ranting now.
No comments:
Post a Comment