control issues, those crazy yutes

Here's a great article on what we've been claiming forever, now. Media on demand - giving the people what they want, when they want it, is the future. It's all about the uber-niche, and control. Told you so.

In other trend reporting, AdJab reports that the ever popular social networking and blogging site MySpace.com has increased it's share of ad impressions in July, and now accounts for nearly 11% of the market. ELEVEN PERCENT of the market. That's huge. We're seeing entire campaigns being launched on MySpace - and it's becoming an integral part of youth culture. Watch out.

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