Here's a brief synopsis of a session at the ad:tech Chicago 2005 conference titled "Blogvertising, RSS and Podcasting Opportunities for Marketers." This was meant to provide an overview of the advertising opportunities that exist in the blogsphere for marketers. An excerpt, of a point made by Weblogs Inc. President Shawn Gold:
...ads appearing below the fold actually performed better than those above the fold on Weblogs Inc. weblogs and advertorials performed 2 to 10 times better than banner ads.
Add a blogvertising line item to your budget today!
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