lexus launching podcast marketing campaign



Advertising Age reports that Lexus has signed a 26 week deal to sponsor podcasts at KCRW, a radio station in Santa Monica. The deal goes into effect in October. The deal is reported to be in the six figures, and based on a CPM basis (cost per thousand), where Lexus only pays for actual downloads. Lexus is certainly not first to market here - as many brands are jumping on board in an effort to reach a younger, hipper demo. It's early enough in the trend that marketers can reach nice size audiences at pennies to the dollar, compared to traditional medias.

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